If a customer has stopped buying from you, they may have switched to the competition. So you should ask yourself what motivates a customer to abandon your companies they know and buy products or services from the competition. If you don't know the reasons why your customers stop buying from you, it's time to analyze the reasons why your business is losing customers and what you can do to avoid it.
Here are at least two reasons why customers are leaving small businesses and some tips you can use to start bucking the trend:
- Poor or no customer service
- The Product does not meet expectations
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Poor or no customer service
Most customers who are dissatisfied with their customer service experience, rather than informing the company how to improve it, simply walk away.
What you can do is first of all start a satisfaction survey to understand which points to improve, then you should take care of training and providing adequate tools to your support team and monitoring the situation. Among the tools to use, you could consider a ticketing system or an instant messaging system on your website.
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The Product does not meet expectations
If you don't ask yourself about this, the loss of customers could increase and also affect the acquisition of new customers, in fact disappointed customers could express their disappointment on social media or post negative reviews.
If possible, accept your customers' suggestions to meet their demands, use quality materials, or hire a product designer to help you improve the product. Do whatever it takes to create and deliver a service or product that's worth paying the asking price for.
