The event "La Moda Italiana @ Almaty 2025"
The January 20, 2025 a significant meeting was held at the Campania Region, dedicated to the event " Italian Fashion @ Almaty 2025 โ. In this context, some of the most important companies in the footwear, leather goods and fashion accessories sector have come together, including: KILESA SRL , ANDREA CARDONE SRL and CALPIERRE SRL , just to name a few.
The meeting was an important opportunity to discuss expansion strategies in the Kazakh market, an increasingly strategic area for the Italian fashion industry. The Campania Region, through the Directorate General for Economic Development and Productive Activities, has promoted this collective mission with the aim of supporting local companies in their internationalization and strengthening their presence in emerging markets.
Table of Contents
Internationalization strategy of the Campania Region
The Campania Region has chosen to focus on the Kazakhstan as a strategic outlet market for companies in the fashion sector . This country is emerging as one of the most interesting markets in the medium term, offering significant opportunities for Italian exports.
During the meeting, it was discussed how Kazakhstan is becoming a key reference point for the demand for fashion products throughout the area, making the presence of Campania companies crucial.
The initiative aims to strengthen trade relations and facilitate dialogue between Italian companies and potential Kazakh partners, creating synergies that can lead to an increase in sales and growth in turnover.
ExportHub's Navigator initiative
In this context, Armando Carcaterra, representative of Strategix Srl, presented the platform Navigator by ExportHub.it . This platform integrates several AI tools designed to support small and medium-sized businesses (SMBs) in international expansion.
Carcaterra illustrated how Navigator can facilitate the identification of target markets, the analysis of competitors and the definition of the most effective strategies to enter new markets.
The speech aroused great interest among the participants, highlighting the growing importance of digital technologies in the internationalization process.
Debate on new technologies and the use of artificial intelligence
During the meeting, a lively debate took place regarding the use of new technologies, in particular artificial intelligence, to improve business performance. Carcaterra invited companies to share their experiences and express their interest in the technological solutions presented.
The debate highlighted the challenges and opportunities related to the adoption of AI, with a particular focus on how these technologies can be used to better understand the market, optimize marketing strategies and improve competitiveness.
Companies have recognized the importance of integrating innovation into their business models, so as not to be left behind in an ever-changing market.
Invitation to participate and collaborate
Armando Carcaterra took the opportunity to invite the companies present to join a focus group dedicated to the improvement of artificial intelligence tools for internationalization. The aim is to collect specific suggestions and requests from companies, in order to develop tools suitable for their needs.
The goal is to create a collaborative environment where SMEs can express their needs and actively contribute to the creation of solutions that can support them in their expansion process abroad.
Conclusions and future prospects
In conclusion, the meeting reiterated the importance of innovating and not missing the opportunities offered by new technologies. Armando Carcaterra underlined how the adoption of AI represents a unique opportunity for companies in the fashion industry to differentiate themselves from the competition and improve their operational efficiency.
SMEs, in particular, can greatly benefit from integrating these technologies into their decision-making and strategic processes, paving the way for new business opportunities.
With Kazakhstan looming as an increasingly promising outlet market, Campania companies are ready to seize this opportunity and position themselves in a constantly evolving global context.
