We all know that we should always guarantee the purchase of our product.
Without a warranty, your customers won't feel confident buying whatever you're selling.
On the contrary, offering forms of guarantee communicates to your customers that you feel confident about the benefits and results your customers are looking for.
The (weak) 30/60/90 day guarantee. If that's your only guarantee right now, then stop and rethink your strategy. These are such trivial forms of guarantee that customers don't even notice them.
They show absolutely no confidence in your product because they are almost mandatory and will not help boost your sales.
The main forms of warranty
The money-back guarantee:
The most common form of this type of guarantee is the popular "30-day money-back guarantee". However, something even better could be a 45-day, 60-day, 90-day, 1-year, or lifetime warranty. In fact, the longer you extend the warranty, the more you increase your chances of sales.
A better money-back guarantee:
With this form of guarantee we simply communicate that if you are not completely satisfied with your purchase, not only will you get your money back, but you will have the option not to return the bonus or incentive added to the offer to motivate the purchase.
The emotional guarantee:
It is used when it may not be practical to guarantee results with a money-back guarantee (such as in the case of a doctor, consultant, real estate agent, accountant or lawyer, etc.).
In this case, you may want to consider providing your customers with "early results," such as a free initial assessment or a free service audit.
Advantages
Offering warranty allows you to both sell faster by lowering barriers to purchase and set yourself apart from your competition that doesn't offer warranty forms.
