A competitive advantage refers to the elements of the company and its products or services that create added value and differentiate the offering from that of competitors in the eyes of customers.
The main competitive strategies to consider are the following:
Cost Leadership: the goal is to be able to obtain costs on raw materials, significantly lower than competitors by exploiting economies of scale, optimizing production capacity through innovative technologies and the talent of your team;
Differentiation: offer a product or service that clearly distinguishes itself from that of other companies thanks to patents, proprietary technologies;
Offer value: The goal is to offer a higher perceived value of the product or service than that of competitors, also thanks to brand and brand positioning.
