Opening a partnership program to promote the sale of products and services through business partners is a strategy that is often underestimated for business growth. And it's a mistake, since it's a very useful form of advertising...
Competitor analysis is useful to understand where we are compared to our competitors and then develop a strategy that allows us to remedy our weaknesses and push on our strengths. The main purpose is...
Testimonials increase the conversion rate of new customers. But if you don't have a testimonials page yet, how can you get started? The answer is simple: you can submit existing reviews or politely ask existing customers to create new reviews...
A competitive advantage refers to the elements of the company and its products or services that create added value and differentiate the offering from that of competitors in the eyes of customers. The main competitive strategies to consider are as follows: Leadership of...
If a customer has stopped buying from you, they may have switched to the competition. So you should ask yourself what motivates a customer to abandon your companies they know and buy products or services from the competition. If you don't know the ...
Convincing customers that your product is worth the money is not easy. In addition to the price, your customers make the purchase decision based on the benefits your product offers and the utility they can derive from it....
What is a phone sales script? In the simplest sense, it is a text that helps a tele-marketing operator to establish a first telephone contact with a potential buyer. In many cases, it is the first moment of...
If you're applying outbound marketing techniques for sales, you know that a phone call can be an incredibly effective tool for reaching out to potential customers and closing deals. Although it is a fairly traditional sales method, you may be amazed at the results...
What is Customer Acquisition Cost Customer acquisition cost is the investment required to find new customers for your business. Understanding how much you need to spend to acquire a single new customer is crucial to planning a budget of...
Acquiring new customers is the first thing that comes to mind to increase turnover but it is certainly not the easiest thing. You could invest a lot of time and money if you lack a clear and shared strategy. First of all, it is the task of the...