To find new customers, you should also add the referral marketing , i.e. the Referral marketing .
Quite simply, it is a "reporting".
If a customer has been comfortable with your product/service, they will most likely be inclined to introduce you to other potential customers from their network.
A prospect referred by a partner or a customer has a higher potential for loyalty and a very low acquisition cost.
But how do you get referenced without being inappropriate and intrusive?
Here are some small suggestions that I myself use to ask for references from my network of customers and partners.
Build a valuable relationship
If you've acquired a new customer, you could definitely ask for a few prospects to be introduced to you right after you close the deal, but I don't recommend that.
Offer impeccable service and make sure that you have met all the requests of your new customer and that they are extremely happy with your cooperation.
This way, your happy customers are willing to share useful contacts for you being confident about your behavior as well as your services.
Share relevant content with them and let them know when your company releases new products or features that could benefit them.
Three to six months after their initial purchase, consider asking for references, but only if you've made them extremely satisfied.
Offer incentives
Offer free additional services, Amazon gift cards, a discount on next month's bill. Send this incentive offer to a portion of your happiest customers and let them know that the first 10 who respond with a referral will receive the incentive you promised.
If you can encourage them to participate in order to obtain the Prizes to be won , you might be surprised at the result.
Return the favor
If you want to get New contacts from your partners or customers , you should commit to making some of the useful reports for them . If you help your contacts and acquaintances grow their businesses by connecting them with people in your network, they will most certainly feel inclined to return the favor.
Explain how to report yourself with an e-mail
To get a referral, you could send an email to the person you want a referral from, highlighting the fruitful results of the collaboration and expressly asking what he could do for you but without appearing as a desperate person who goes from one customer to another by exploiting the knowledge of others.
To increase the likelihood that a person will agree to refer you to their network, you can incentivize them or simplify his effort, so you will have to prepare a script that he himself can adopt for sending the reference letter to one or more contacts in his network of acquaintances.
Here's an example:
Hi [Name of the person you are requesting reference],
I am very pleased to know that you are satisfied with the results of our collaboration. As you know, I was quite confident that I could help you and I am glad that you are quickly getting the results you set out to achieve.
Having met your expectations, I would appreciate it if you would like to introduce me to colleagues from companies similar to yours, to help them obtain the benefits that you yourself have obtained from our [product/service].
If you like to help me, reply to this email with "OK"
To make it easy for you, I've set up an email template, and all you have to do is just hit send! Here's the script:
Hi [Name of Referee],
I don't remember if I've told you about this before, but a few months ago, I started a collaboration with [Your Name] of the company [name of your company].
The other day, I was talking to him about some things that might be useful to you, so I thought I'd get in touch with you.
These are his references:
[your name with bio link and all useful contacts]
Greetings
[Your Name]
